The George Washington University School of Business invites you to mix, mingle, and network with fellow alumni on Thursday, September 14, from 6:00 to 8:00 pm. Enjoy reconnecting about your experiences at GW and sharing your current business successes with other alumni, plus we will feature a short faculty presentation by Liang "Larry" Yu, Professor of Hospitality Management at GWU.

• 6:00-6:45pm Networking reception opens
• 6:45-7:15pm Faculty Presentation and Q & A
• 7:15-8:00pm Networking reception continues

Your ticket includes admission to the event presentation, open bar and beverages, and heavy hors d'oeuvres in the private space.

All guests must be 21 years of age to enter the Mission. Questions? Contact: benjamin.donnelly@gwu.edu.

Presentation Topic Summary: “A thread connects all beads”: Aligning global CSR strategy by hotel MNCs

Facing the global challenges of building a sustainable and equitable economy, hotel multinational corporations (MNCs) have leveraged their extensive global reach and business skills to guide local communities through the implementation of global corporate social responsibility (now ESG) strategies. What are the mechanisms of implementation for alignment between Hilton and Marriott headquarters and their affiliated hotels in China and Turkey, where a plurality of logics interact and collide with the global CSR logic? How can logic reconciliation and activation support systemic and transformative change through global CSR strategies of hotel MNCs?

Speaker Bio:

You can read more about Professor Liang "Larry" Yu on his webpage including his distinctions, areas of expertise such as  hospitality, tourism, and organizational culture on the school's webpage.