You don’t need a big budget to make a big impact. This session introduces lean marketing strategies that help early-stage startups get noticed, gain traction, and grow without breaking the bank. Focused on go-to-market (GTM) planning. Hosted by GW's Office of Innovation & Entrepreneurship, this workshop covers how to identify the right channels, craft compelling messages, and build momentum from your earliest users. 

You’ll explore scrappy, effective tactics for user acquisition, referral loops, and retention, while learning how to measure what’s working and iterate quickly. Whether you're preparing for NVC or launching your first campaign, this session gives you the tools to go from zero to meaningful visibility.