SEGD DCA Presents: Jan Lorenc - Orchestrating Project Vision & Experience

Jan Lorenc - Orchestrating Project Vision & Experience

Please join us for an evening with Jan Lorenc, founder of Lorenc + Yoo Design. Jan Lorenc will present his insight after more than 30 years in the field, and engage with students as they interview him about his career trajectory. Snacks and drinks will be served.


Jan Lorenc established Lorenc+Yoo Design in 1978 in Chicago. Previously, he designed the logo and signage guidelines for Target Stores, which are used to this day. The company initially undertook industrial design projects, and later began work on large scale signage programs. In the mid-1990s, the firm moved into exhibits, interiors, and architecture. The firm has worked in Korea, UAE, Qatar, Saudi Arabia, India, and Japan. Currently, half of their work is in China where it creates the vision and design for brand new towns.


Jan Lorenc was made a fellow of SEGD in 2017.


This event is hosted by the Exhibition Design program at the Corcoran School of the Arts & Design at the George Washington University


Thank you to our annual sponsor, PhotoworksGroup.



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