Submission Best Practices

Posting an event online will help draw people to your event.  Make sure that you make the most of this opportunity.  Below are a few best practices for submitting your event.  Be sure to read the Submission Policy to ensure you meet all requirements before submitting an event.

Titles

When writing your title, make sure it can stand alone and people will get an understanding of what the event is, if only the title is displayed.  Some versions of the calendar will display only the title without the description.

Examples:

Good example:  
CGIU “Commitment to Action” Writing Workshop By labeling it CGIU and putting Commitment to Action in quotation marks, it's more clear that Commitment to Action is a specific item for CGIU.  Saying it's a writing workshop shows that it's about writing the commitment to action, rather than brainstorming or completing the action.
Poor examples:  
Commitment to Action Workshop No context about what Commitment to Action is or what specifically the workshop is about.
Learn to write your CGIU Commitment to Action This is rather informal, and would work better used as the description.


Description

Recommend putting the most important information near the top, and concentrate why people will want to come to your event.  Most people skim the first few sentences.

Make sure you paste plain text, and formatting doesn’t accidentally get carried over.  To avoid this, paste your content into a text editor such as Note Pad or Text Edit to remove formatting and then paste it into the calendar description.

Don’t use special formatting (font size, color, etc.) other than bolds and italics.  Only bold words that are very important for people to see if they are skimming.  Avoid using underlines, as site visitors will mistake underlined text for links.

Do:

  • Keep sentences and paragraphs short and easy to scan
  • Double check your spelling
  • Provide links to relevant content, linking words that accurately describe the linked page
  • Configure all links to external sites to open in a new window
  • Spell out acronyms that may be unfamiliar to most audiences
  • Indicate if RSVP is required

Don’t:

Images

If you are adding an image to your event, make sure you have all of the rights and permissions to use the image.  Images pulled from Google images or from news sources should not be used unless you have explicit written permission.

All images should be  220 pixels wide by 220px tall.