Workshop (Virtual): Marketing for Startups and Businesses

This interactive virtual workshop will cover the basics behind understanding your customer, value proposition, and advertising channels.

Workshop (In-Person): Marketing for Startups and Businesses

About this event

The GW Office of Innovation & Entrepreneurship presents "Marketing for Startups, Business, and Side Hustles". This virtual session will cover the basics behind understanding your customer / audience, value proposition, and advertising channels. Tools gained at this workshop will benefit those that have a well thought out product or service and have spent some time thinking about the customer. We encourage participation from teams and individuals that have identified a clear problem/opportunity and have a specific product or service solution. This workshop is perfect for those with an already existing idea, business, or startup. At the end of this interactive virtual learning experience you will have a document that will guide your marketing plan, identify gaps, and flush out your customers.

About the Facilitator

Scott Stein is the Associate Director for Student Entrepreneurship at GW. Through his career working with companies, non-profits, and government Scott has over 15 years worth of experience developing services and products in direct mail marketing, food industry, and government.

Learning outcomes

  • Understand the connection between customer / audience, value proposition, and advertising channels.
  • What to communicate to your audience / customers via your advertising channels

Limited Availability

If interested in attending this event, please register for only 1 ticket type. If there are multiple ticket types that apply to you, please only select a your primary designation (i.e. I am both a GW student & staff member, but GW staff is my primary designation.)

 

Please note that this is a virtual event. The Zoom information for this event will be sent to registrants about 1 week prior to the actual event date.